2006 was the year when Chinese shoe brands first signed NBA stars to sneaker deals. The first to do it were Shaq and Damon ...

Caitlin Clark nears WNBA return after injury, as Nike readies her signature shoe and fans buzz over her massive impact on and ...

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

The Kobe Bryant x Nike Air Force 1 Low Soft Yellow adds new elements to the classic 1980s basketball shoe, giving it a Protro ...

Every now and then, a pair of sneakers shows up with a price so outrageous, it doesn’t feel real. Not because they’re dipped ...

The South Carolina women’s basketball head coach takes to social media to thank the widow of Kobe Bryant for her special gift.

Kobe Bryant's Nike line is adding new snakeskin-patterned Air Force 1 styles to its lineup this fall. In addition to upcoming ...

Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the ...

“Pretty early,” he responded. “I wore Kobes all the time. Kobe had his own shoe. Obviously, Jordan. The marquee guys—the guys you watch the game for—they always had signatures. That was part of the ...

A refurbished basketball court at a Los Angeles park was unveiled Monday after getting a purple-and-gold makeover in a tribute to Kobe Bryant and 13-year-old daughter Gianna. The court at Atlantic ...