It read: "Asda is making broad changes to its strategy and overall approach to value and pricing its customers, and because of this change in strategy, Asda's discount for Blue Light Card holders ...

ASDA has announced plans to axe its Blue Light Card discount for millions of workers. The major supermarket said customers who work as firefighters, ambulance drivers and teachers will no longer ...

Asda will no longer offer discounts for Blue Light Card holders from later this month. Blue Light Card gives discounts to NHS, social care and emergency workers. Asda shoppers currently get 5% off ...

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It is understood that the supermarket wrote on Tuesday to customers who had linked their Blue Light Card to their Asda Rewards accounts, as was required to enjoy the discounts, to inform them the ...

Asda has announced it will end its discount scheme that millions of UK emergency workers, teachers and military personnel are signed up to. The retailer signed up to the Blue Light Card scheme during ...

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Asda has posted a discreet update online alerting customers of changes to one of the store’s commonly used discount cards. The update outlined that the store’s partnership with the Blue Light ...