bringing back older versions of their logos and using advertisements from the past as templates for marketing their brands today. “Graphic design was the pure heart and soul of fashion in the ...

British graphic designer Peter Saville ... Calvin Klein's creative director Raf Simons to subtly rework the fashion label's logo, replacing it with all caps and kerning the letters closer together.

British graphic designer Peter Saville has created an updated brand identity for Italian fashion house Ferragamo, transforming its handwritten logo into a custom serif typeface that references ...