So McDonald’s went back to the drawing board and decided to redesign Grimace to be more approachable and friendly. I mean, cheers to them for not giving up because now we all love the thing, ...

It's not clear how old Grimace is turning this year—he first appeared in 1971, but he doesn't look like he's aged a day. Either Grimace is diligent with his skin care, or time doesn't affect him ...

Legendary McDonald’s mascot Grimace has turned into an online sensation and LGBTQ icon after being brought back for an eye-catching ad campaign. Known as Ronald McDonald’s best friend, the ...

McDonald's Grimace milkshake is trending in the U.S., but not because of its berry flavor. The beverage has sparked a new, unsettling TikTok trend.

Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then ...

Apparently, this shake is to die for. A TikTok trend of people trying Grimace's berry-flavored purple milkshake and then pretending to die has finally gotten the McDonald's monster to respond to ...

Maybe Grimace began as a children’s marketing gimmick, but he’s surely transcended it now. Grimace is a bizarre and uncategorizable entity with no clear referent in nature. Maybe we love him for ...

If you’ve been seeing McDonald‘s character Grimace on the timeline a lot more in the last week, it’s because June 12 was allegedly his birthday and the fast food chain rolled out a Grimace ...

Move over, Hamburglar — it’s Big Purple’s time to shine. On June 6, McDonald’s announced its first-ever purple-colored shake in honor of the iconic McDonaldland character Grimace’s birthday.

Grimace is a fictional character launched by McDonald's in 1971 as part of their marketing efforts and commercial campaigns. Originally introduced as "Evil Grimace," he was initially a villainous ...