HBC targets cross-shoppers with new logo. Published November 21, 2003. ... This month, it began pitching a new logo, showing a black shopping bag with the HBC acronym imprinted on it in white.

IAA, Inc., a leading global digital marketplace connecting vehicle buyers and sellers, today announced that its UK- based business unit HBC Vehicle Services has rebranded as part of the global IAA ...

When IAA spun off from KAR Auction Services, Inc. in June of 2019, HBC became part of the IAA family of companies. IAA has 14 strategically located facilities in Great Britain and Northern Ireland.