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Redesigned Max logo looks more like HBO's and you can't unsee it
For the uninitiated, Max’s logo previously flaunted the bright blue color. However, the new, redesigned logo of Max shows off a black-and-white color palette that reminds you of HBO’s ...
Max Is Becoming HBO Max Again, Because Branding Is Hard
Just two years after dropping the 'HBO', Warner Bros. Discovery is bringing it back. The combined streaming service will now ...
BGR2y
HBO Max and Discovery Plus merge to form Max streaming service
Discovery uncovered its “future in streaming,” finally confirming its plans to merge HBO Max ... the hood. Max will have a greater focus on personalization beyond the home screen, a default ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...
Korea Joongang Daily on MSN2d
Warner Bros Discovery revives HBO Max branding for global push
Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...