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The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

CNET on MSN · 2d

Guess What? HBO Max Is Back In, and Max Is Out as Streaming Service Changes Names

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.Subscribers can expect the change to the streaming service this summer, and judging by this meme it shared,

NewscastStudio · 2d

Max is becoming HBO Max again

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the HBO logo parked next to a stylized wordmark for “Max” in all lowercase filled with a blue-violet gradient.

Hosted on MSN1mon

Redesigned Max logo looks more like HBO's and you can't unsee it

For the uninitiated, Max’s logo previously flaunted the bright blue color. However, the new, redesigned logo of Max shows off a black-and-white color palette that reminds you of HBO’s ...

BGR2y

HBO Max and Discovery Plus merge to form Max streaming service

Discovery uncovered its “future in streaming,” finally confirming its plans to merge HBO Max ... the hood. Max will have a greater focus on personalization beyond the home screen, a default ...

Business Insider9mon

Max streaming service: Price, plans, bundles, and how to sign up

Max, formerly known as HBO Max, combines access to everything ... just select the "B/R Sports" option at the top of the screen. It's here that you can access select live games from the NHL ...

SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

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