HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Max is trading its bright blue branding and logo for a black-and-white ... When Max launched, it ditched the HBO branding altogether and the deep purple color palette of the HBO Max service ...

If you are into streaming services, you probably know about Max (formerly called HBO Max). Warner Bros. Discovery decided to rebrand the name back in May 2023. It’s 2025, and the company has ...

The new logo for Warner Bros ... it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But after the film and television studio was spun-off by AT ...

Except, that purple didn’t last ... The name is the same, but now Max has a distinctly HBO-like logo. It joins Apple TV+ as the only big streamer to use primarily black and white-silver for ...

With our blue and the way that the logo is designed ... s coloring tells us it really wasn’t about purple or blue, but, ultimately, about the HBO of it all. We’re sure Warner Bros.

And as many have pointed out, it suddenly looks a lot more like the also monochrome HBO logo. The first rule of ... which included the shift from purple to blue, might shed light on the decision.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

When the newly formed company launched Max, it ditched the HBO branding and traded the previous deep purple color palette for bright blue, which reflected in the redesigned logo too. At the time ...

Max LOGO, HBO Max has become Max per Warner Bros. Discovery Warner Bros. Discovery Max (newly free of “HBO”) began life with a purple aura. However, purple was later exchanged for blue ...