Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday. Subscribers can expect the change to the streaming service this summer, and judging ...

It's one in a long line of rebrands and logo changes ... and eventually Paramount+. A purple color palette was a purposeful departure from HBO's simple but iconic black-and-white look.

the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News 'The Last of Us' Season 2 Release Schedule: When Do New ...

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

To make matters even more challenging, Max not only changed its name but shifted from the purple-and-black palette of HBO Max to blue ... collapse of Gap’s 2010 logo makeover offers a classic ...

only to remove the “HBO” from the title a couple of years later (for reasons most of us still don’t understand). Just in the last couple of months, Max went from a purple logo to an all ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Hints of the change appeared earlier this spring, as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded ...

The Baltimore Ravens unveiled their latest mural Friday in the Merriweather District as part of their "Paint the State Purple" art program ... Dick's Sporting Goods, HBO Max and the US Open.