Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Warner Bros. Discovery has unveiled a new, redesigned logo for the Max streaming service, which now flaunts a monochromatic color palette.

It’s not HBO, it’s Max — but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ditching its ...

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' strapline in the absence of the network's name. And now, somehow, Max has ...

The new logo for Warner Bros ... it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But after the film and television studio was spun-off by AT ...

Max, the streamer formerly known as HBO Max, has rebranded yet again. The name‘s the same, but colors have changed, and it’s a good move.

integrating its library with Discovery+ and swapping the purple tones for blue ones. Notably, the dotted “a” in the middle of the Max logo evoked another dotted logo vowel: the “O” in HBO.

The new logo for Warner Bros. Discovery's steaming platform ... first launched the streamer in 2020, it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But ...

Max LOGO, HBO Max has become Max per Warner Bros. Discovery Warner Bros. Discovery Max (newly free of “HBO”) began life with a purple aura. However, purple was later exchanged for blue ...