Max is trading its bright blue branding and logo for a black-and-white ... When Max launched, it ditched the HBO branding altogether and the deep purple color palette of the HBO Max service ...

When the newly formed company launched Max, it ditched the HBO branding and traded the previous deep purple color palette for bright blue, which reflected in the redesigned logo too. At the time ...

The new logo for Warner Bros ... it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But after the film and television studio was spun-off by AT ...

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News 'The Last of Us' Season 2 Release Schedule: When Do New ...

Except, that purple didn’t last ... The name is the same, but now Max has a distinctly HBO-like logo. It joins Apple TV+ as the only big streamer to use primarily black and white-silver for ...

And as many have pointed out, it suddenly looks a lot more like the also monochrome HBO logo. The first rule of ... which included the shift from purple to blue, might shed light on the decision.