Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Discovery’s decision to revert the name of Max to HBO Max after just two years ... “We just cannot wait for his hot take on this whole rebrand. We think it’s going to be pretty hot ...

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

If you’ve found yourself screaming into the void over the fact that “HBO Max” was turned into ... Oliver’s inevitable rage about the rebrand. During the upfront presentation, they ...

open image in gallery John Oliver slammed the ‘genius’ behind the constant HBO Max rebranding efforts while comparing it to Donald Trump's attempt to rename the Gulf of Mexico. (HBO ...

Discovery not only expected him to do it again, but was actually looking forward to it, the HBO host pushed back. In this case, the decision at hand is the rebranding of Max to HBO Max. Or rather, ...

Oliver exclaimed on his HBO show. Two years after inexplicably changing the name of the company’s top streamer to just Max, WBD announced ... s executive order rebranding it the “Gulf of ...