The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...