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HBO Max Lives! Max to Change Its Name Back

HBO Max Lives! Max to Change Its Name Back After Two Years

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros.

· 4h

Max streaming service to change name back to HBO Max

CNET on MSN · 6h

Guess What? HBO Max Is Back in, and Max Is Out as Streaming Service Changes Names

· 1h

Max is Going to Be HBO Max Again

Starting this summer, Max is going to be rebranded as HBO Max.

· 7h

Max streaming service is reviving the HBO name — the one it discarded two years ago

· 8h

Max to be renamed HBO Max. The name change nobody wanted

2hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

NewsNation on MSN2h

Warner Bros. Discovery announces Max to rebrand back to HBO Max

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. They also acknowledged the rebrand is credited to the company’s willingness to keep iterating its strategy and approach, which leans heavily on consumer data and insights.

6hon MSN

Max gets rebranded as HBO Max: Does Warner Bros. Discovery’s latest decision affect subscribers?

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max made few changes to its logo to make it look similar to the iconic black-and-white HBO scheme.