The logo, which will also be shown at the end of advert breaks, has been launched ahead of the introduction of product placement on ... including escort agencies and weapons.

Broadcasters must, by law, display the “P” logo for three seconds at the start ... The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, ...

Television channels will broadcast a logo ... placement. Ofcom has also prohibited the paid-for placement of products and services that cannot be advertised on TV, such as weapons or escort agencies.