Cheuk Shum, head of marketing, Hong Kong, HSBC, told MARKETING-INTERACTIVE that the campaign targets Gen Z individuals aged between 18 and 25, a segment that is becoming increasingly important for ...

HSBC has been criticised for an advertising campaign that claims the UK "is not an island". Thousands of people have reacted on social media, with some claiming the adverts are anti-Brexit.

But the new investor education initiative from HSBC Mutual Fund #RetireToMore, challenges that notion — urging Indians to see ...

"HSBC's strategic approach to ASEAN expansion: overcoming challenges & boosting MME revenue with expert support" #ASEAN ...

As part of the campaign, HSBC has launched a video ad featuring elite individuals across various aspects, including Stephen Fung, local actor and director; Tracy Chu, Hong Kong actress and ...

head of marketing at HSBC told The Drum that this summer, some 900 million passengers will see the new work from the ‘Together We Thrive’ campaign which is serving as the delivery vehicle for ...

But if HSBC was indeed making a statement about Brexit – which the brand denies – does the campaign go far enough to support an open, internationally facing version of Britain in 2019? Marketing Week ...

to paraphrase a key term from one of HSBC’s most famous ad campaigns, a lack of “local knowledge” – over the wording of its private-banking ad campaign. As you can see on the private ...

The three campaign film takes the audiences on an emotional journey as we see how people have reprioritised their lives over the past two years and how Canara HSBC life insurance is partnering ...

HSBC has been criticised for an advertising campaign that claims the UK "is not an island". Thousands of people have reacted on social media, with some claiming the adverts are anti-Brexit.