HSBC, the world’s local bank.” (Click here to watch the 90-second version making the rounds on YouTube; when the ad airs on television, it’s in a 30-second cut.) This spot feels ...

But HSBC uses data and artificial intelligence to personalize its ... PubMatic’s new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping up ...

HSBC UK has launched a unique switching incentive for new Premier customers worth over £500. The incentive follows the recent ...

A spokeswoman for HSBC Australia said the bank was aware of Ms Shearer’s Ad Standard complaint ... “The Environmental Claims Code is not designed to apply legal tests to determine whether ...

Because fans in the stadiums have taken to dressing up in seriously elaborate costumes in recent years to root for their teams, HSBC’s ad features a handful of costumed teams playing hard-nosed ...

Senior HSBC executives across the globe are to be tasked with reducing the number of applications they run as part of their key performance indicators (KPIs). Regulatory requirements for greater ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...

While it doesn’t actually mention the B word, HSBC’s new ad is a clear statement of the benefits of Britain having a global outlook. Comedian Richard Ayoade stars in a new ad for HSBC, which ...

HSBC has responded to the recently imposed ... if the customer agrees, through application programming interfaces (APIs). This means developers at fintech (financial technology) firms and banks ...