According to a recent HSBC report, India’s $86-billion apparel and accessories category is projected to grow 11 per cent ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Matt Damon and David Beckham are bringing back their Super Bowl characters “David & Dave” for a new extension of Stella Artois’ brand campaign.

By Malak Shalaby Before we had targeted ads popping up after every click, there were the legendary commercials that genuinely stuck in people’s minds. These weren’t just ads — they were mini-movies, ...

An advertisement focused on combating bullying against LGBTQ+ youth from the late 2000s has become a cult classic and shown ...

HSBC u-turns over new rules for customers and claims email was 'mistake' HSBC UK introduced a series of updated terms and conditions last September, which are scheduled to take effect on April 9. News ...

HSBC is searching for a new chief executive of its UK business after current boss Ian Stuart was shifted to a new role under the lender's latest management reshuffle.

LONDON (Reuters) -HSBC has kicked off a process to find a new CEO for its UK business after appointing Ian Stuart to a newly created role in charge of customer engagement and culture, the bank ...

HSBC India is in a leadership position in the franchise it has created in India, CEO Hitendra Dave has told Moneycontrol in an exclusive conversation on what lies ahead for the bank.

HSBC has previously said it had improved its fraud and scam prevention systems, including increasing SMS warnings for customers making payments of more than $500, limiting payments to some ...

HSBC Mutual Fund highlights the importance of early financial planning in new ad film ... This ad film captures a whimsical father-child duo as they challenge Sherlock Holmes to find misplaced keys.