The campaign "The Story Continues" aims to project optimism and confidence in Hong Kong’s future success as well as HSBC’s commitment ... includes a new bilingual logo, a new brand point ...

More The Hongkong and Shanghai Banking Corporation, or HSBC, logo seen in Shanghai ... primarily by the bank’s Asia region, and Hong Kong has been central to the bank’s growth.

The campaign, through Grey Group Hong Kong, kicked off last week with an LED lightshow ... the 'forward hexagon', which highlights two right-facing triangles in the HSBC logo. These resemble a ...