HSBC Revamps Massive Airport Campaign - 07/16/2018. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.

The outdoor creative featured a heavy black script on a white background and a prominent red hexagon – the bank’s logo. Speaking yesterday at Marketing Week’s Festival of Marketing (3 October), Mayall ...

HSBC Bank’s logos have come off the top of the downtown tower, but they are in good hands. Fred Laurich was part of the crew that fastened the signs high HSBC signs come full hexagon for ...

The hexagon has been reinterpreted as a symbol of forward movement, acceleration, and progress, reaffirming its core brand promise of helping people, businesses and economies thrive.

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