Although the music is kind of creepy. By Christian Jensen HSBC has put a cheery face on banking with a grade-school entrepreneur in their ads Lemonade and Lemon Grove. The first video starts with the ...

HSBC has this week unveiled new ad ‘the lemon grove’, as a follow-up to last year’s ad which saw a little girl with a lemonade stand. Created by JWT London, the ad sees the girl visiting ...

HSBC's "Lemonade" ad is a very different kind of financial services ad – concentrating on humour and emotional appeal rather than pushing product claims. A lot was riding on this ad – it was the first ...

HSBC clarifies mixup that claimed JWT was no longer its ad agency. The u-turn comes after the bank had signed off a statement earlier this week claiming that Saatchi & Saatchi would assume lead ...

A picture of a skyscraper-heeled stiletto with the word “pleasure” typed over it, next to an image of a red chili pepper branded with the word “pain”. The same two pictures again, only ...