Belgian brewer Interbrew is taking HSBC to court over its use of the slogan "The world's local bank". Interbrew claims the banking group's phrase is too similar to its own motto, "The world's local ...

"The world's local bank." It's a phrase which instantaneously interlinks itself with HSBC, yet despite the leading lender shaking off this slogan years ago, its powerful message still lingers.

In 2018, HSBC was struggling to find its purpose. It was facing branch closures, competition from disruptors and the end of its iconic ‘The World’s Local Bank’ slogan, all of which led to a 25% ...

Interbrew contends that the slogan is too similar to its own advertising tagline in which it describes itself as “The World’s Local Brewer”. A Brussels court is to consider the petition.

The Belgian-based brewer, Interbrew, and the banking group, HSBC, have announced that they have settled their dispute over the ad slogan, “The World’s Local Brewer”. The two companies said they had ...