Brilliant. In a matter of seconds, even without sound, the new HSBC lumberjack TV ad tells us that communities – even families - are comprised of people with very different points of view. The ...

HSBC, the world’s local bank.” (Click here to watch the 90-second version making the rounds on YouTube; when the ad airs on television, it’s in a 30-second cut.) This spot feels more like a ...

LONDON -- Re-energizing its global-marketing efforts, HSBC Holdings PLC is launching a new campaign in its "The World's Local Bank" push, with ads that poke fun at the consequences of ...

Emotional appeal to parents in HSBC ads. HSBC has created an outdoor classroom - complete with children, desks and chairs - as part of its attempts to dramatise the need for parents to start planning ...

Crucially for HSBC, the ad is also seen as highly motivating – in the top 15% of UK ads – in a way that speaks to existing and potential customers. She says the “branding is in approximately the top ...

In October 2021, ahead of the U.N. Climate Change Conference, or COP26, in Glasgow, HSBC UK placed ads promoting its efforts to plant trees and supply financing to achieve net-zero greenhouse-gas ...

Green metrics mean more to B2B bank customers, creating a unique opportunity for bank brands to differentiate themselves based on the priorities of their primary market, data analysis reveals.