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Commenting on the product launch, Rick Crossman, Head of Personal Financial Services, UAE, HSBC said, "HSBC has always been a prudent lender. Each applicant will be analysed on an individual basis; ...

HSBC has reduced the minimum salary required to get a personal loan in the UAE to AED10,000 ($2,723) from AED20,000, it was announced on Monday. The move is in line with current market conditions, ...

HSBC is launching a direct marketing campaign this week to promote its personal loan service to existing customers. The ads take on a fairy tale theme as part of its push to convince people of its ...

Unfazed, the brand worked with Ogilvy and PHD to launch the HSBC more than a personal loan campaign to strengthen its market share. This led both Ogilvy and PHD to win gold for Best Use of Mobile ...

HSBC Bank Middle East Ltd., the regional unit of Europe's biggest bank, raised the minimum salary for personal and auto loans to Dh20,000 in November after the global credit crisis hurt the UAE ...

HSBC Premier ... slogan "Your Personal Economy in Good Hands" to run with the global rebrand.Globally, the campaign covers Hong Kong, Brazil, the UK, Singapore, India, Malaysia, UAE, France ...