As brands wrestle with AI capabilities, omnichannel orchestration, and stretched budgets, Harbin Beer’s retail campaign ...

HARBIN, China, July 08, 2024 (GLOBE NEWSWIRE) -- On July 6th, the 22nd China Harbin International Beer Festival officially opened. As the "Capital of Chinese Beer", Harbin extends a sincere ...

In China's big cities, there are a large number of young people living alone. They are eager to make new friends, but because of their shy nature, they are too embarrassed to say hi. In addition, due ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...

To ensure maximum scalability and impact, Harbin Beer rolled out the “Back rack hack” across many stores in southern Chinese towns. The innovation was supported with bold, eye-catching visuals ...

Chinese beer brand Harbin has recently issued bottle-o owners in southern China with the unusual request to send their beer to the back of the fridge, but it has seen sales jump by nearly 19 per ...

Visitors watch a fireworks show at the 21th China Harbin International Beer Festival in Harbin, capital of northeast China's Heilongjiang Province, July 20, 2023. The 21th China Harbin ...

People watch a firework show at the 22nd China Harbin International Beer Festival in Harbin, northeast China's Heilongjiang Province, July 6, 2024. The 22nd China Harbin International Beer ...

People watch a drone light show at the 22nd China Harbin International Beer Festival in Harbin, northeast China's Heilongjiang Province, July 6, 2024. The 22nd China Harbin International Beer ...