HARBIN, China, July 08, 2024 (GLOBE NEWSWIRE) -- On July 6th, the 22nd China Harbin International Beer Festival officially opened. As the "Capital of Chinese Beer", Harbin extends a sincere ...

As brands wrestle with AI capabilities, omnichannel orchestration, and stretched budgets, Harbin Beer’s retail campaign ...

Visitors watch a fireworks show at the 21th China Harbin International Beer Festival in Harbin, capital of northeast China's Heilongjiang Province, July 20, 2023. The 21th China Harbin ...

People watch a firework show at the 22nd China Harbin International Beer Festival in Harbin, northeast China's Heilongjiang Province, July 6, 2024. The 22nd China Harbin International Beer ...

Like its much bigger and better-known Chinese sister beer Tsingtao, Harbin Lager comes in a green bottle. The similarities don’t end there. Both are pale gold with a crisp, clean aroma and a ...

China’s oldest beer brand Harbin has won over the elusive audience of males aged 18 – 29 through a series of collaborations and sponsorships of China’s eSports teams. Harbin Beer has ...

To ensure maximum scalability and impact, Harbin Beer rolled out the “Back rack hack” across many stores in southern Chinese towns. The innovation was supported with bold, eye-catching visuals ...

In China’s small street shops, crowded fridges often push beers to the back — out of sight and out of reach. But Harbin Beer saw an opportunity where others saw a disadvantage. The brand uncovered a ...

In China's big cities, there are a large number of young people living alone. They are eager to make new friends, but because of their shy nature, they are too embarrassed to say hi. In addition, due ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...