Starting in the 2025 season, the league will replace the traditional chain measurement with Hawk-Eye virtual technology to determine if a first down has been achieved. Chain measurements will ...

The NFL will use Sony's Hawk-Eye technology as the primary way to measure the line to gain, the league announced Tuesday at its annual spring owners meetings. The technology will use six 8K ...

The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used to overturn a referee’s spot. Hawk-Eye's technology is already used in other professional ...