That is changing in 2025. NFL Network's Tom Pelissero reported Tuesday that the league is adopting Sony's Hawk-Eye Innovations technology to measure the line to gain in games starting this year.

The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used to overturn a referee’s spot. Hawk-Eye's technology is already used in other professional ...

Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season. Sony's Hawk-Eye virtual measurement ...

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain ...

NFL's decision to introduce Sony's Hawk-Eye technology for first-down measurements has stirred debate, particularly highlighted by Jason and Travis Kelce on their podcast. They questioned whether ...

Hawk-Eye's vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports ...

The official use of Sony's Hawk-Eye virtual measurement system, consisting of six 8K cameras for optical tracking of the ball's position, was announced at the annual league meeting in Palm Beach ...

The NFL will use Sony’s Hawk-Eye technology to measure first downs in games. The league made the announcement on Tuesday and said the Hawk-Eye technology will be used starting this fall.

The NFL will use Sony's Hawk-Eye technology as the primary way to measure the line to gain, the league announced Tuesday at its annual spring owners meetings. The technology will use six 8K ...

At the NFL's spring owners meeting on Tuesday, the league announced Sony's "Hawk-Eye" virtual measurement system will be the primary method of measuring the distance between the spot of the ball ...

The NFL will use Sony's Hawk-Eye technology to measure first downs starting in the 2025 season, replacing the traditional chain crew system. Six 8K cameras will track ball movement for more ...

Sony's Hawk-Eye system will be installed in all 30 NFL stadiums. And the NFL says it'll save time over the traditional chain measurements, though they do say that the chain crew will stay on the ...