American Family and the Brewers mutually developed and selected the final logo, with help from consumer research on various designs and color variations. The organizations contracted Salt Lake ...

MILWAUKEE - Officials with American Family Insurance on Thursday morning, Sept. 3 unveiled the logo for American Family Field, the new name of the Milwaukee Brewers ballpark beginning Jan. 1 ...

Incorporating the American Family Insurance logo and the familiar roof design of what we presently think of as Miller Park, the new logo for American Family Field has arrived. The Milwaukee ...