Herbalife, a global nutrition and wellness company, community and platform, is observing an impressive milestone ⁠— its 45th ...

Formula 1 and PepsiCo have announced a multi-year partnership, making PepsiCo an official partner until 2030. This collaboration aims to enhance fan engagement through on-pack promotions ...

Ford Performance has partnered with Red Bull Racing for F1's new era of regulations in 2026, but it will remain in the sport ...

you’re not alone. Formula 1 is one of the most high-stakes, high-cost spectacles on Earth. Some teams shell out over $400 million annually knowing full well they might not even finish on the podium.

Doha, Qatar: Mastercard, a Primary Partner of the McLaren Formula 1 Team, has secured QNB an exclusive opportunity to leverage its McLaren partnership assets for the Formula 1 Tag Heuer Grand Prix ...

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with Pepsi Co. F1 announced a five-year official partnership with Pepsi on ...

PepsiCo is joining forces with Formula One, the latest sponsor to use the worldwide racing circuit to showcase its products. The multi-year global agreement will see Gatorade and Doritos branding ...

The 2025 Monaco Grand Prix will take place on Sunday, and it's generally considered the biggest event on the Formula 1 schedule. Circuit de Monaco winds through the narrow streets of Monte Carlo ...

Lewis Hamilton joined fellow F1 drivers for a private screening to watch the premiere of the Formula 1 movie. The film, produced through Hamilton’s company, Dawn Apollo Films, in collaboration ...

A special screening of Brad Pitt's F1 movie was held for the actual Formula One drivers in Monaco on Thursday. Formula One drivers declared Brad Pitt's new F1 movie a winner that would bring fresh ...

Michael Schumacher's Ferrari Formula One car that won the 2001 Monaco and Hungarian grand prix races was sold for $18.17 million, according to RM Sotheby's. Selling ahead of qualifying in Monaco ...