Artist Kenny Scharf and Hot Wheels come together for a collaborative collection dropping June 9. Central to the project is a ...

My, how far has the “toys to life” concept in gaming ... serve as the markers in the real world that then turn into virtual guideposts in the virtual Hot Wheels: Rift Rally game.

Not only does the concept look like a Hot Wheels car come to life, but the Mattel-owned toy brand has announced it will be partnering with Polestar on next year's contest. For now, we're exploring ...

I don't know about you, but when I was a kid, Hot Wheels was the thing to have ... Moreover, the movement in the game is reflected in the real-life performance of the toy. For example, the ...

Just a few years ago, he lived a quiet life in Praia Grande (SP ... There, at a show featuring real cars styled like Hot Wheels toys, his son Enrico was amazed by the stunts.