Hot Wheels went fully in the other direction, prominently displaying not just the vehicle itself encased in its plastic bubble, but going whole-hog in using the HWs logo, bright colors ...

It has been topping children's Christmas lists since the 1960s - but fans have only just discovered the 'hidden' image in its logo. Hot Wheels has been selling scale model cars to children and ...

Hot Wheels has been a part of gaming history for decades – and in this video, I cover every single Hot Wheels game ever made. From the early pixelated racers to today’s high-speed, stunt-filled titles ...

You might not remember your first Hot Wheels car (or perhaps your first Matchbox car; the British brand was bought by Hot Wheels owner Mattel in 1997), but from the moment you were old enough to ...

For the first time in Hot Wheels history, a full-size production version ... rear taillight panel blackout graphic, How Wheels flame logo on the fender, grille and decklid complete the look.

an avid Hot Wheels collector and author of Hot Wheels Prototypes which includes the narrative history of the toy. Those prices, combined with promotions at gas stations, were crucial in the early ...

Featuring 66 vehicles at launch, including Hot Wheels' most celebrated original designs over the brand's 53-year history, the lineup also includes cars that have become icons of automotive pop ...