Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, approval, design, prototype, production, and sales has ...

Hot Wheels® is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track innovation since it debuted the iconic orange track in 1968. New Patented Hot ...

Hot Wheels® is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track innovation since it debuted the iconic orange track in 1968. New Patented Hot Wheels ...

Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling ... track innovation since it debuted the iconic orange track in 1968. Designed to transform the way kids ...

Hot Wheels is once again partnering with Ferrari, bringing fans of both brands the opportunity to own iconic Ferrari models in miniature form. After more than a decade since their last ...

There is almost always something new and exciting on the menu from one of the world's largest toy makers, Hot Wheels, but you have to admit that the most exciting piece of news coming from these ...

The headliner is the Hot Wheels x Ferrari Heritage Set, a limited-edition two-car boxed presentation. Already sold out on MattelCreations.com, the Hot Wheels x Ferrari Heritage Set comprises ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

Ferrari and Hot Wheels have joined forces for the first time in more than a decade. The duo has developed nine new products including a limited edition heritage set. The real highlight appears to ...

Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an ...

Hotwheels Unleashed is now four years old (Image via Milestone S.r.l.) Hot Wheels Unleashed was released in 2021, fulfilling the dreams of fans who always wanted a racing game inspired by the ...