Mattel's Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, ...

Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its ...

Before the Speed Snap Track System, many younger kids struggled to assemble their dream race tracks without a grown-up’s help ...

A Hot Wheels track spanning half a mile will twist through Benton on Thursday with the goal of earning the city a place in ...

From the initial design to final production, we visited Hot Wheels headquarters in Los Angeles ... playsets and an endless ...

Hot Wheels and GoPro collaborated to make a Hot Wheels car called the Zoom In that carries a Go Pro Session 4 or Session 5 through your track. The following is a transcript of the video.

His most famous design, the Dodge Deora forward ... cars to function is another consideration. Hot Wheels is as much known for its orange track as it is for the cars that run on it, and the ...

Eventually, the entire industry, including Corgi and Majorette, would make the swap to the Hot Wheels fast-axle design style ... Blings, Track Aces, Mystery Cars, and All Stars each making ...

Hot Wheels has also reimagined one of Ferrari’s newest vehicles, the Ferrari SF90 Stradale, as a 1:64 scale RC car compatible with Hot Wheels track sets ... detail by our design team," said ...