Jif peanut butter has waded into one of the most fervent debates of our modern time: the right way to pronounce GIF. The battle has raged for some time now between those with strong feelings as to ...

No more will we have to battle amongst ourselves over the proper pronunciation of GIF, all thanks to a new promotional partnership between Jif, the peanut butter maker, and GIPHY, the GIF-slinging ...

Sticking to its effort to set the GIF-JIF record straight, and, um, spread the news, from their revisionist point of view, Jif, the peanut butter brand that is part of the J.M. Smucker Co ...

The peanut butter brand partnered with Giphy, a website that crowdsources GIFs and makes it easy to share them across different social media platforms, to reignite the pronunciation debate ...

So when I booted up Twitter this morning and saw a peanut butter jar with “GIF” written on the side, my jaw dropped because… holy shit, why didn’t someone think of this sooner? If you've ...

Peanut butter powerhouse Jif and popular GIF service Giphy have teamed up to create a limited run of special 40-ounce jars of peanut butter with double-sided JIF/GIF labels to “settle the great ...

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to “settle the great debate” over how to pronounce ...

Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to "settle the great debate" over how to pronounce the ...

Well Wilhite is often quoted as saying that “Choosy programmers choose GIF,” which is a reference to a Jif peanut butter commercial from back in the day that said “Choosy mothers choose Jif.” ...

SEE MORE The GIF and Jif labels on a special jar of peanut butter unveiled this week. (Jif Photo) Don’t be jelly, Skippy. But Jif peanut butter unveiled a little marketing ploy this week that ...

Well Wilhite is often quoted as saying that “Choosy programmers choose GIF,” which is a reference to a Jif peanut butter commercial from back in the day that said “Choosy mothers choose Jif.” ...