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When you launch a digital marketing campaign, it is very important that you measure success rates. A campaign is considered to be a success when your goals are achieved. This usually means ...

This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Web analytics and ROI might not be the sexiest topic in digital ...

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This playbook breaks down... What in-housing is How brands are using it successfully How you can make in-housing marketing work for your brand What pitfalls to avoid How to build an in-house team ...

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