How Hugo Boss Is Tapping Into Streetwear to Reach the Gen Z Consumer With the help of stars like Teezo Touchdown and Swae Lee, and a huge party in Berlin, Hugo Boss launches Hugo Blue. By Aria Hughes ...

Hugo Boss is working with software company Adobe to explore new customer experiences that blend the digital and physical worlds. Applications within Adobe Substance 3D have enabled Hugo Boss to drive ...

Frasers Group, the retail empire controlled by billionaire Mike Ashley, has tightened its grip on Hugo Boss after upping its stake. The owner of Sports Direct and House of Fraser has increased its ...

German fashion company Hugo Boss teams up with 3DP footwear factory Zellerfeld to create a fully 3D printed loafer.