the brand’s logo was the name written in a smooth rounded sanserif font in lowercase, in blue – the font, I suppose, to communicate informality (compare that to IBM, always in bold letters ...

Digital studio Hello Velocity has created a typeface using the trademarks of popular brands including Netflix, Amazon and Facebook. Brand New Roman comprises a 52 ...

One little letter ... opened the clothing store XLARGE (a favorite of the Beastie Boys) in Los Angeles in 1991. Kim Gordon and Daisy von Furth started their clothing brand X-Girl in 1994.