Baseball season is almost here, and the Knoxville Smokies are kicking off their new era with a new mascot. Now they are ...

KNOXVILLE, Tenn. — The Knoxville Smokies needs the public's help in naming its new mascots. The club announced Tuesday it ...

KNOXVILLE, Tenn. (WVLT) - With a move from Kodak to Knoxville in the offseason, the Smokies are getting a fresh, new look.

All who want to truly honor and respect Native Americans are called to learn about the social justice issue of Native names ...

Corporate mascots may just have one of the most precarious jobs in marketing. The latest casualty: the Duolingo owl, a sassy multilingual bird who met his tragic fate after a car accident.

The language learning app revealed that its mascot Duo—formally known as The Duolingo Owl—has unexpectedly died for its latest brand marketing campaign. "Authorities are currently ...

After hours of nail-biting agony, Duolingo users finally have answers to how the brand's beloved make-believe owl mascot named Duo "died" on Tuesday afternoon. The language-learning app shard a ...

There is no doubt as to who the Philadelphia Phillies mascot will be rooting for in Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles on Sunday evening. The Phanatic has ...

The Sea Dogs took to social media on Tuesday, though, and asked Google to change the name to Slugger Bay, in honor of their mascot ... to follow our Minor League Baseball On SI coverage on ...

The Phillie Phanatic, the big green dress-up mascot for Philadelphia’s pro baseball team, is world-famous. D.C. has its racing presidents. But did the Border Patrol really need its own dress-up ...

Instacart may be a first-time Super Bowl advertiser, but the brand is headed to the game's commercial lineup with a 30-second spot packed with classic mascots from the marketing world. Chester ...