Yesterday, the breakfast chain unveiled its first new logo in 20 years, and it’s a very happy logo, indeed. Designed by Kansas City’s Studio Tilt , the mark is meant to be read as a smiley face.

On Monday, IHOP debuted a brand-spanking-new minimalist logo that the chain, aka the International House Of Pancakes, says better reflects "the essence of the IHOP experience." It's true that the ...

IHOP’s new logo–its first update in over 20 years–turned a curmudgeonly old frown into a smile. ... This isn’t the rounded happy face of a middle America carb eater.

IHOP's logo had a red curve running under the letters, IHOP, upside-down and looking, well, a lot like a frowny face. IHOP's marketing chief told BuzzFeed people don't want negative attitudes with ...

Happy 61st birthday, IHOP. ... The commercials showed people dressed in Groucho Marx face masks because they were too ... IHOP rebranded itself with a smile in its logo to reflect a more ...

Jason Yang: The new IHOP rebrand is bright, fresh, and evokes a feeling of joy – something the previous logo was in desperate need of. It is nice to see the type unconstrained by the box it has ...

IHOP has unveiled a new logo that the company hopes will bring about a few smiles from the patrons. In conjunction with a new "summer of smiles" campaign, IHOP has rolled out the new logo, the ...

On Monday, IHOP (formerly known as The International House of Pancakes) unveiled, writes Adweek, “a new logo for the emoticon era.”The only significant change in its updated design was the ...

IHOP celebrates its 61st birthday Tuesday, capping off a momentous year that introduced a fake name change and a new menu item. Posted 2019-07-16T09:51:15+00:00 - Updated 2019-07-16T09:50:04+00:00 ...