I know what I’m supposed to see. IHOP’s new logo–its first update in over 20 years–turned a curmudgeonly old frown into a smile. It’s as if a grizzled, no nonsense diner waitress has ...

Today, IHOP® announced a brand refresh with the new campaign, “Let’s Put a Smile on Your Plate,” and introduced Pereira O’Dell as its new creative agency of ...

For nearly 57 years, IHOP restaurants have helped millions of guests each week start their day with a smile. Today, with the launch of a new logo that prominently features ...

And the crying hasn’t stopped. What is IHOP really trying to suggest with their new logo? Do their pancakes make us smile because they’re so delicious, or because everything else is so horrible?

Well, according to IHOP's official statement on the logo change, its mission statement for more than a decade (IHOP was launched in 1958) has been to start their customers' days with a smile.

IHOP ihope-gallery-1 IHOP's newly revealed logo is meant to look like a cheerful smile. IHOP is not in the business of frowns.

On Monday, IHOP Restaurants launched their new logo, the first logo change for the brand in over 20 years. Featuring elements consistent with the heritage of the brand — including the ...

IHOP has changed its logo for the first time in two decades. The company decided the old logo looked too much like a person's frown, BuzzFeed News reports. So IHOP came up with a new one that ...

The smile floats, with the focus balanced back to the IHOP logotype, keeping it light. Jason: David—You bring up a very good point with thickening the logo.

IHOP has unveiled a new logo. Consumerist reports, the International House of Pancakes got rid of the word "restaurant" in the old logo and replaced it with a red swoop to resemble a smile. The ...