Or is it really that using images is better for awareness and ... whether the focus is an AIDA funnel model or the customer life cycle model.

When you venture into new categories, customers will visit you (virtually and/or in person) at different stages of a life cycle ... types of hero images. When a new customer visits your site ...

One pair of terms frequently mixed up are the "buyer’s journey" and the "customer life cycle." As the president of a marketing firm, I see professionals confuse these two terms often.

The Customer Life Cycle Experience belongs to everyone and no one. Every person within an organization who comes in contact with a customer is responsible for carrying the torch of customer service.

But to even get there, you need to understand the customer engagement life cycle. Knowing the customer engagement cycle will help you remove departmental barriers in your company, create strategies ...

It's that time again, we're a little over an hour away from our Tweet Jam on the Customer Life Cycle Experience. We have a great group of panelists lined up to provide their thoughts and insights ...