With 4.8 billion users every day, social media is an integral part of our world and the main way we stay connected. On June 30 every year, Social Media Day is celebrated. The day was established ...

Do we even remember how each got started? Also, are these platforms addictive? Finally, what’s next in the social media world? Let’s explore. Meta: Facebook started as Facemash in 2003.

Social media is a tool that allows users to build networks and groups of contacts to manage relationships and friendships. Individual users create a profile and post about anything they want to ...

Check out the below infographic and consider how the social media funnel aligns with your strategic approach.

Kenyans are spending a significant portion of their day on social media, with 31% reporting daily use between 1–3 hours, ...

A majority of Kenyans appreciate the media primarily for its freedom, with 31 per cent celebrating this as its strongest ...

Millions of people are trying out new social-media platforms such as Meta’s Threads in a textbook triumph of enthusiasm over experience. I’m sure that creating free content for a social-media ...