Why this approach matters. As the name suggests, integrated marketing is an approach that brings coherence to the complexity and fragmentation that increasingly characterizes the marketing world.

From just three years ago, John Jantsch from Duct Tape Marketing put it quite bluntly re: the advantage of using integrated marketing communications: “I absolutely believe the real integration ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

And yet, the traditional Integrated Marketing Communications (IMC ... integration means emotional coherence. They aren’t looking for brands that match across platforms — they’re looking ...

He also has provided counsel and leadership to more than 250 marketers across campus to bring coherence to the ... and led the university's brand strategy as well as integrated marketing and ...