When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

With the objective and audience in mind ... three communication approaches, while others focus on one or two. Using more than one type of messaging channel creates an integrated marketing ...

The competition is fierce, but a strategy has emerged as a differentiator for successful brands: integrated marketing communications ... space in the consumer's mind. The information provided ...