Data's value is lost in corporate verbal anarchy due to clashing team “languages.” Smart communication strategies bridge ...

The rate of change in AI algorithms complicates the decision-making process about what to put in software, and how flexible ...

Marriott's brand portfolio, from luxury to midscale and extended stay. Compare footprints, features, and expert insights ...

Stacker ranked the top 50 fastest-growing jobs earning over $100,000 annually using 2023 data from the Bureau of Labor Statistics Employment Projections.

As organisations rely more and more on IT ecosystems to support their digital transformation, middleware components have ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team ...

and a vibrant possibility," according to the communication. The vision is to harmonise strategy, storytelling, performance marketing, data analytics and technology under a single integrated network.

AI has become a real enabler in our day-to-day work. It speeds up research, helps organize information and supports execution ...

Direct marketing is a form of advertising that consists of any promotion that relies on direct communication or distribution to individual consumers rather than through a third party, such as mass ...

Izra joins Setel from HELP University, where she served as CMO from August 2023, overseeing the university’s branding, marketing, communications, and public relations efforts both locally and ...