Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

All students complete their studies with a capstone where students work to create an integrated marketing communication plan for a real-world client for corporate or non-profit organizations. In ...

Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...

The Student Affairs Marketing & Communications (SAMAC) team develops, implements and assesses integrated marketing communication plans to communicate the events, resources, opportunities, and ...

The Bachelor of Science in Marketing at Michigan Tech offers a technology-driven and creativity-charged curriculum featuring marketing analytics, brand management, and digital media marketing.