Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Nine alumni will join the 2025 Hall of Achievement class at the Medill School of Journalism, Media, Integrated Marketing ...

Vice President, Brand and Marketing Communication at Polycab India ... between digital and traditional advertising" signifies a strategic move to build an "integrated, omni-channel presence that ...

Abstract: Integrated sensing and communication (ISAC) offers an effective solution for improving spectrum efficiency while enhancing environmental awareness. In this paper, to avoid the wastage of ...

HECTOR — Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of integrated marketing manager to further develop the company brand and support growth within ...

Her expertise lies in integrated marketing communications, digital & ecommerce marketing, media strategy, consumer data and organization transformation. Before joining Colgate Palmolive India ...

Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of Integrated Marketing Manager. This addition to the team reflects Loftness' focus on further developing its ...

Digital and social media marketing agency Filter Coffee Co has been awarded the digital communication mandate for Acelabs — a skincare brand. “Filter Coffee Co. will lead this growth by ...

And yet, the traditional Integrated Marketing Communications (IMC) playbook often fails to ... Their early marketing efforts were textbook IMC: a central campaign in English, localized with Arabic ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...