From just three years ago, John Jantsch from Duct Tape Marketing put it quite bluntly re: the advantage of using integrated marketing communications: “I absolutely believe the real integration ...

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

From major corporations to small businesses, jumping on a new trend without consideration for the integrated marketing communications (IMC) strategy is a common occurrence. Each time this happens ...