I ask members of the Book Authors Group, a community I lead through Forbes Coaches Council, to share real strategies they've tried for successful book marketing.

For international marketing, the economics of the target market as well as the international economy affect your marketing strategy. The local economy influences how you approach consumers ...

A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can ...

Perseus Book ... and marketing. 2014 was a complex and challenging year, with announcements made in June for a three-way transaction with book publishing activities sold Hachette Book Group ...

However, international marketing is not without pitfalls, and U.S. companies have made costly mistakes by not adequately researching international markets before they commit resources there.