The secret struggle behind India’s influencer explosion
With talent management and influencer marketing agencies struggling to keep up with India's influencer boom, even college ...
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Nas Daily founder launches marketing agency in India, eyes global expansion
Nuseir Yassin of Nas Daily has unveiled a new marketing agency in India, focusing on digital growth. The agency aims to leverage India's digital audience for global expansion.
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How India’s festivals create unique marketing opportunities for brands
In India it is never ‘its that time of the year ... Festivals are also a fruitful occasion for brands to strengthen their localize marketing. Hence, a lot of brands also target regional ...
Smaller smartphone brands in India like Apple, OnePlus gain market share; challenge top five in 2024
Smaller smartphone brands like Apple, Nothing, and OnePlus gained significant market share in India in 2024 due to robust ...
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Info Edge’s Group CMO on staying relevant in a FOMO-driven world
Sumeet Singh, Group CMO at Info Edge India, on using humour, cultural trends, and smart activations to craft engaging ...
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ASUS India’s marketing cheat code: Cracking Gen Z, gaming, and digital sales
ASUS India is betting big on digital-first strategies, consumer experience, and targeted communication to strengthen its position among Gen Z and Gen Alpha. With a structured budget allocation and a ...